Aer Parris tells creators how to market their books. Then they wrote one.

Behind the Books

Aer Parris tells creators how to market their books. Then they wrote one.

For nearly 20 years, Aer Parris has made a living with words. But the words that mattered most came from their dad, every night at bedtime.

Hit the Books with Dan Milnor: Put Play into Practice

Hit the Books with Dan Milnor: Put Play into Practice

Not everything is meant for public consumption. This might seem counter to the general trend of modern society, where every moment of every day is shared and shared passionately. ...

Cookies by Chef Coy: Behind the Book with Secoyah Browne

Behind the Books

Cookies by Chef Coy: Behind the Book with Secoyah Browne

What began as a late night stress-relieving activity from a job in real estate finance has become a brand worth watching and a cookbook you’ll want to literally sink ...

How to take creative risks and get comfortable doing it

Planning & Creating

How to take creative risks and get comfortable doing it

Taking risks in your creative endeavors can be as intimidating as it is essential. The path less traveled often leads to the most extraordinary outcomes. Yet, many of us ...

Printing

How to print your book: a guide for self-publishers

How to print your book: a guide for self-publishers

As a creative pursuing self-publishing, you have taken a giant leap by finishing your book. The next crucial phase is bringing your creation to life through printing. Book printing ...

The history of print

The history of print

Every book is an achievement—the culmination of hard work to get new ideas on paper and out into the world. But the very existence of books represents a monumental ...

Mohawk Layflat Paper Types

Mohawk Layflat Paper Types

Explore our range of exquisite Layflat paper options, in partnership with Mohawk Fine Paper. A fourth-generation, family-owned company of makers, Mohawk has served the creative needs of designers, brand-owners, ...

Web to Print for Business: Blurb’s API Print on Demand Services

Web to Print for Business: Blurb’s API Print on Demand Services

Printed content is a powerful tool for any business. And Blurb’s API Printing and Distribution Services can help you maximize its potential. Whether you’re providing a platform for clients ...

What is offset printing?

What is offset printing?

Offset printing is an older, more traditional method of bookmaking. Each set of pages needs to have four custom plates made for each of the four inks used in ...

How to choose the best type of paper for your book

How to choose the best type of paper for your book

Originally published March 27, 2018. Updated April 6, 2026. Most bookmaking projects start with the same first step: an idea. After that, the journey is different for everyone right ...

Dress it up: All About Blurb’s Custom Book Printing

About, Printing

Dress it up: All About Blurb’s Custom Book Printing

When Erin Hanson, a popular impressionist landscape painter out of Los Angeles, came to us to create a collection of her best work which she intended to sell online ...

Indigo, Inkjet, or Offset: Why We Offer All Three

Indigo, Inkjet, or Offset: Why We Offer All Three

Howie Fenton from IMG recently wrote a blog post for the xerox blog addressing what is the right “cross-over point” in book volume units to move between toner, inkjet, ...

What happens after you order your Blurb book?

What happens after you order your Blurb book?

You’ve spent a bit of time on your book project—editing, curating, collecting, designing, loving. Happy with the result you press the upload button that sends your book file upstream ...

Print on demand vs. offset printing for self-publishing

Printing, Self-Publishing

Print on demand vs. offset printing for self-publishing

When you enter the world of self-publishing, you quickly learn there’s a lot to learn—ideally before you publish. One decision you’ll face near the finish line is a big ...

Going Offset and Going POD

Going Offset and Going POD

I recently gave a talk at Inspire! International Book Fair on the differences between offset printing and print on demand. I’d assumed it’d be a sparsely attended talk. After ...

The pressing issue of how to print your book: Print on demand or offset

The pressing issue of how to print your book: Print on demand or offset

In the world of book printing, you have two options: POD (print on demand) and offset. POD is nimble, scalable, extremely cost-effective for small and single print runs, and ...

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